Landing Page Essential Elements according To Tyler Collins, Swell Marketing’s Founder
Having a great landing page is very important for it is the one that the visitors see upon visiting a site. Hence, if it is not capable of grabbing their attention, then the chance is that they would leave it without even seeing the other things that the company is offering them. With that being said, every business out there should be equipped with the knowledge about the elements that their landing page should have, elements that even Tyler Collins, Swell Marketing’s founder considers essential.
First of all, a landing page should have a strong headline, a headline that would encourage the visitor to continue on reading the entire content of the site. When it comes to such matters, Tyler Collins knows that Swell Marketing is more than capable of providing such compelling headlines. Of course, the call to action is another important landing page element. In fact, depending on the call to action used, the conversion rates could become higher or lower significantly. Hence, these two are often given much focus on landing page optimization.
There is also a need for one to deliver value through the content that they have. Hence, it would be great for businesses to include images and videos in it in order for them to be able to deliver the message that they wanted to be delivered to their site’s visitors. If one have seen the content that Tyler Collins produces and Swell Marketing’s content as well, they will notice that the company includes information about the benefits that one can get from purchasing the products that are being sold by their clients online as well as the special features of the products that cannot be found from other companies.
It would also be a great idea to remove the other elements that are of no use to the site. It should be free from elements that are capable of distracting the attention of the visitor from seeing what they needed to see. On the other hand, by simply availing the web design and development services being offered by Tyler Collins as the founder of Swell Marketing, one can be assured of a simple yet compelling web design, something that every visitor would want to see in a website. They also know the right elements to use in a website. Apart from that, they offer landing page optimization services.
First of all, a landing page should have a strong headline, a headline that would encourage the visitor to continue on reading the entire content of the site. When it comes to such matters, Tyler Collins knows that Swell Marketing is more than capable of providing such compelling headlines. Of course, the call to action is another important landing page element. In fact, depending on the call to action used, the conversion rates could become higher or lower significantly. Hence, these two are often given much focus on landing page optimization.
There is also a need for one to deliver value through the content that they have. Hence, it would be great for businesses to include images and videos in it in order for them to be able to deliver the message that they wanted to be delivered to their site’s visitors. If one have seen the content that Tyler Collins produces and Swell Marketing’s content as well, they will notice that the company includes information about the benefits that one can get from purchasing the products that are being sold by their clients online as well as the special features of the products that cannot be found from other companies.
It would also be a great idea to remove the other elements that are of no use to the site. It should be free from elements that are capable of distracting the attention of the visitor from seeing what they needed to see. On the other hand, by simply availing the web design and development services being offered by Tyler Collins as the founder of Swell Marketing, one can be assured of a simple yet compelling web design, something that every visitor would want to see in a website. They also know the right elements to use in a website. Apart from that, they offer landing page optimization services.
A landing page is considered of great importance by Tyler Collins and Swell Marketing shares the same thought as him. This is because it is the first thing that the visitors would see in a company’s website. However, even visitors would not be able to pay a company’s website a visit if it does not appear on search engines. This is where Tyler does the magic. He knows that people are using keywords in searching for the things that they are interested in and that is exactly what the company he has founded integrates to their client’s websites.
He and his company is here to ensure that their clients would not be losing sales and help them get the most sales from their website. Hence, Tyler Collins instructed Swell Marketing’s professionals to design a landing page that contains all the essential elements that were mentioned before and have its content SEO optimized in order to give their clients an assurance of an increase in their sales. Apart from that, they are using various strategies just so the conversion rates would be increased and that includes A/B Testing, Rule Based Optimization, X-Factor Testing and others. Of course, they also use great call to action items as well.
He and his company is here to ensure that their clients would not be losing sales and help them get the most sales from their website. Hence, Tyler Collins instructed Swell Marketing’s professionals to design a landing page that contains all the essential elements that were mentioned before and have its content SEO optimized in order to give their clients an assurance of an increase in their sales. Apart from that, they are using various strategies just so the conversion rates would be increased and that includes A/B Testing, Rule Based Optimization, X-Factor Testing and others. Of course, they also use great call to action items as well.